Proper Handling of Biometric Data — Lessons Learned from a $1.5 Million Illinois Class Action Settlement

In 2008, Illinois passed the Biometric Information Privacy Act, 740 ILCS 14/1 (the Act or BIPA), which requires companies to obtain a person’s consent before collecting that person’s biometric data. Illinois, unlike other states such as Texas, provides a private right of action for individuals whose data was collected without proper notification and consent. Under Section 15 of the Act (Retention; collection; disclosure; destruction), a private entity in possession of biometric identifiers or biometric information must develop a written policy establishing a retention schedule and guidelines for destruction of the data.

In what is being reported as the first settlement under the Illinois statute, on December 1, 2016, an Illinois state court approved a $1.5 million class action settlement between L.A. Tan Enterprises Inc. (L.A. Tan) and a class of its customers. Sekura v. L.A. Tan, Ill. Cir. Ct. 2015-CH-16694. The class plaintiffs alleged that L.A. Tan, which used fingerprint scanning technology rather than a key fob for membership purposes, failed to obtain written consent from its customers to use the data. The complaint also alleged that the company failed to provide information about how it would store the biometric data and the circumstances under which it would destroy the data, i.e., when the customer dropped his or her membership or the franchise closed.

What makes this settlement interesting is the fact that the complaint did not allege that the biometrics data was lost, stolen or sold. Instead, the class plaintiffs alleged that the company did not treat the data as carefully as the law requires. Similar to settlements with the OCR over HIPAA violations, the L.A. Tan settlement also requires the company to take corrective action to ensure compliance with the Illinois statute and to destroy all biometric data it still holds.

The sensitivity of biometric data requires companies that conduct business in Illinois to not only properly collect the data, but also store and dispose of the data as required by law. Failure to do so, could expose those companies to unnecessary liability even if the data is not lost, stolen or misused.

Two federal courts, for example, have denied defense motions to dismiss actions brought under BIPA. See In re Facebook Biometric Information Privacy Litigation, Case No. 15-cv-03747, 2016 WL 259385 (N.D. Ca. 5/5/16)(Social networking website users brought punitive class action against an website operator under BIPA, alleging that the operator unlawfully collected and stored biometric data derived from their faces. The court denied the defense motions to dismiss and for summary judgment finding that the users stated a cause of action under BIPA) and Norberg v. Shutterfly, Inc., 152 F. Supp. 3d 1103 (N.D. Ill. 2015)(Consumers brought action against operator of several photo sharing websites, seeking statutory damages for alleged violations of BIPA. Case dismissed with prejudice on April 15, 2016, pursuant to confidential settlement agreement). More recently, however, another federal court in Illinois granted the defense motion to dismiss a BIPA complaint for lack of jurisdiction under Spokeo. See, McCollough v. Smart Carte, Inc., Case no. 16 C 0377, 2016 WL 4077108 (N.D. Ill. 8/1/16).

Strike Three – You’re Out – Data Breach Shareholder Derivative Lawsuit Against Home Depot Dismissed

On November 30, 2016, Judge Thomas W. Thrash dismissed a shareholder derivative action brought against Home Depot as a result of the breach of its security systems and theft of its customers’ personal financial data (“the Breach”) in 2014. In Re The Home Depot, Inc. Shareholder Derivative Litigation, Civ. No. 1:15-CV-2999, 2016 WL 6995676 (N.D. Ga. 2016). In the derivative action, Plaintiffs asserted that Home Depot was harmed as a result of the company’s alleged delay in responding to significant security threats, and thus sought to recover under three primary claims against Home Depot’s current and former directors and officers (“Ds&Os”). These included the following alleged claims: (1) breach of the duty of loyalty by failing to institute internal controls sufficient to oversee the risks in the event of a breach, and for disbanding a Board of Directors committee that was responsible for overseeing those risks; (2) waste of corporate assets; and (3) violation of Section 14(a) of the Securities Exchange Act in connection with Home Depot’s 2014 and 2015 proxy filings. According to Judge Thrash, all of the claims against the Ds&Os “ultimately” related to what they “knew before the Breach and what they did about that knowledge.” Defendants filed a motion to dismiss, which Judge Thrash ultimately granted applying Delaware law. It was undisputed that no demand was made on the Home Depot Board of Directors. Thus, Plaintiffs had the burden of demonstrating that the demand requirement was excused because it would have been futile.

Judge Thrash analyzed each of the three claims against the Ds&Os. As for the primary claim that the Directors allegedly breached their duty of loyalty and that they failed to provide oversight, Plaintiffs were required to show that the Directors either “knew they were not discharging their fiduciary obligations or that the Directors demonstrated a conscious disregard for their responsibilities[.]” When combined with the general demand futility standard, Plaintiffs essentially needed to show that a majority of the Board faced substantial liability because it consciously failed to act in the face of a known duty to act. Judge Thrash stated that this is “an incredibly high hurdle for the Plaintiffs to overcome[.]”

In finding that Plaintiffs’ failed to overcome this hurdle, Judge Thrash rejected Plaintiffs’ arguments about the significance of disbanding the Infrastructure Committee charged with oversight of the risks Home Depot faced in the event of a data breach. Plaintiffs alleged that the Board failed to amend the Audit Committee’s charter to reflect the new responsibilities for data security that had been transferred from the Infrastructure Committee, as required by the Company’s Corporate Governance Guidelines. As a result, Plaintiffs alleged that the Board failed to designate anyone with the responsibility to oversee data security, thereby leaving the company without a reporting system. Judge Thrash concluded that “[t]his argument is much too formal.” Regardless of whether the Audit Committee had “technical authority,” both the Committee and the Board believed it did. Given the factual allegations that the Audit Committee received regular reports from management on the state of Home Depot’s data security, and the fact that the Board in turn received briefings from both management and the Audit Committee, the court concluded that “there can be no question that the Board was fulfilling its duty of loyalty to ensure that a reasonable system of reporting existed.”

The court also rejected Plaintiffs’ argument that the Board’s failure “to ensure that a plan was in place to ‘immediately’ remedy the deficiency in [Home Depot’s data security],” supported the breach of the duty of loyalty claim. Plaintiffs acknowledged in the complaint that the Board acted before the Breach occurred, that it had approved a plan that would have fixed many of Home Depot’s security weaknesses, and that it would be fully implemented by February 2015. Under Delaware law, the court held that directors violate their duty of loyalty only if “they knowingly and completely failed to undertake their responsibilities.” Judge Thrash concluded that “as long as the Outside Directors pursued any course of action that was reasonable, they would not have violated their duty of loyalty.”

In addition, Plaintiffs alleged that there was “a plan,” but that “it moved too slowly.” The court held that this was not the standard under which to evaluate demand futility on a duty of loyalty claim. The court noted that with the benefit of hindsight, “one can safely say that the implementation of the plan was probably too slow, and that the plan probably would not have fixed all of the problems Home Depot had with its security.” However, the court also found that “simply alleging that a board incorrectly exercised its business judgment and made a ‘wrong’ decision in response to red flags…is not enough to plead bad faith.”

Based on the foregoing analysis of the demand futility issue, the court had little difficulty discounting the claim of corporate waste. Plaintiffs alleged that the Board’s insufficient reaction to the threats posed by alleged deficiencies in compliance with contractual requirements for data security caused significant losses to the company, which constituted a waste of Home Depot’s assets. Here, the court concluded that the Plaintiffs’ claim was basically a challenge to the Director’s exercise of their business judgment, and although with hindsight, it “was easy to see that the Board’s decision to upgrade Home Depot’s security at a leisurely pace was an unfortunate one,” the decision nevertheless fell squarely within the discretion of the Board and was protected under business judgment rule.

Finally, Plaintiffs’ Section 14(a) claims, which were also subject to a demand requirement, alleged that Defendants omitted important information from their 2014 and 2015 Proxy Statements by not disclosing that Home Depot had known of specific threats to its data security, and that the Audit Committee’s charter was not amended to reflect that the responsibility for IT and data security had been transferred to it. The court rejected these arguments, noting that regardless of whether the charter was amended, “everyone believed and acted as if the Committee did have oversight over data security during the relative time period.” Further, the court found that Plaintiffs failed to specifically identify which statements in the Proxy Statements were false or misleading and also failed to plead with particularity how the omission caused the alleged loss. Thus, the court held that the claim did not demonstrate the necessary duty to disclose required under Section 14 (a). Moreover, “because [Plaintiffs] had not demonstrated a substantial likelihood that the Defendants would have been liable for a Section 14(a) violation,” the court found that demand was neither futile for the Section 14(a) claims, nor excused.

This decision is in step with two other recent decisions dismissing shareholder derivative actions against companies arising out of high-profile data breaches. See Palkon v. Holmes, 2014 WL 5341880 (D.N.J. Oct. 20, 2014) (court, applying Delaware law, dismissed a derivative action against Wyndham Hotels brought after that company suffered a large data breach, relying in part on the protections afforded the Ds&Os under the business judgment rule); Davis et al. v. Steinhafel et al., No. 14-cv-203, (D. Minn. July 7, 2016) (court dismissed derivative action against Target because a claim could not be stated in connection with a corporation’s special litigation committee’s decision not to pursue derivative claims against the company’s officers or directors, particularly where it demonstrated that the decision was based on a thorough and impartial investigation).

With the prevalence of security breaches taking place against various corporations, including large retailers, Home Depot is yet another reminder of the potential exposure presented by cyber-liability for the boardroom, including costly litigation even if the corporation prevails. Judge Thrash’s opinion provides guidance on how the business judgment rule can protect Ds&Os for their decision-making with respect to the demands of cybersecurity. Given the numerous references to the “benefits of hindsight,” however, corporate boards should be vigilant in assessing their cybersecurity plans. There may come a time when a court will not so readily apply the “business judgment rule” to a Board’s decision making process in addressing cybersecurity concerns.

Governmental Updates You Need to Know About

In the past few weeks, the government issued alerts and guidance on two noteworthy topics involving data security issues: phishing and ransomware – discussed below:

  • Don’t Get Phished: OCR Warns of Phishing Scheme Targeting HIPAA Covered Entities & Business Associates

As previously reported in the March 21, 2016 and July 12, 2016 Blog Posts, the 2016 HIPAA Audit Season has been underway for the better part of this past year. As stated on its website, “OCR uses the audit program to assess the HIPAA compliance efforts of a range of entities covered by HIPAA regulations.” The OCR intends to use the audits as a proactive measure, in conjunction with its ongoing complaint investigations and compliance reviews, to identify problems before they result in breaches. On July 12, 2016, the OCR sent emails to 167 Covered Entities, including health plans, healthcare providers, and healthcare clearinghouses, advising that they would be subject to desk audits.

On November 28, 2016, the U.S. Department of Health and Human Services (“HHS”) issued an Alert advising that a phishing email is being circulated on what appears to be HHS Departmental letterhead under the signature of OCR’s Director, Jocelyn Samuels. According to the Alert, this email appears to be an official government communication, and targets employees of HIPAA covered entities and their business associates.

The email prompts recipients to click a link regarding possible inclusion in the HIPAA Privacy, Security, and Breach Rules Audit Program. The link directs individuals to a non-governmental website marketing a firm’s cybersecurity services which is not associated with HHS or the OCR.

As in the case of any possible phishing email, HHS reminds the public that if you or your organization have any questions about whether the communication about a HIPAA audit is legitimate, you should contact the agency directly via email at

This advice applies to any suspicious email communication you or your organization may receive. It also serves as a reminder to review your policies and procedures and training materials to ensure that your employees do not fall for the phishing bait and expose your organization to intrusions.

  • FTC Joins the Chorus on Responding to Ransomware

In August 2016, the Office of Civil Rights (“OCR”) issued a Fact Sheet: Ransomware and HIPAA, which was followed by a U.S. Government Interagency Report entitled “How to Protect Your Organizations from Ransomware”. These materials provided “best practices and mitigation strategies focused on the prevention and response to ransomware incidents.”

In early September 2016, the Federal Trade Commission (“FTC”) announced that it too would offer guidance on how to protect against ransomware and would take action against those that failed to protect consumer’s personal data.

Fulfilling its promises, on November 10, 2016, the FTC issued advice on how to defend against ransomware. This follows the FTC’s session on ransomware that is part of its Fall Technology Series. The FTC noted an uptick in ransomware attacks and that 91% of these attacks come from phishing emails. The FTC also provided guidance on the answer to the question that everyone has: do you pay the ransom? Following the advice of law enforcement, the FTC advises not to pay the ransom, but notes that the decision to pay is a business decision. It does caution that the payment of the ransom may signal to the hackers that the business does not have a back-up or other access to the hacked data and therefore may increase its ransom demand.

If you are concerned that your business may become victim of a ransomware attack or you need assistance with developing a plan to respond to one, the Sedgwick Cybersecurity team can assist you in responding to such an attack or preparing a response plan. Contact us at or contact Cinthia Motley at 312-849-1972.

New Jersey TCCWNA Developments Affecting Online Retailers

The New Jersey Truth-in-Consumer Contract, Warranty and Notice Act, N.J.S.A 56:12-14, et seq. (“TCCWNA”) is a unique consumer protection statute that prohibits sellers and other commercial entities from providing consumer contracts or notices containing unenforceable terms. As stated by the sponsor of the Act, the inclusion of unenforceable provisions “deceives a consumer into thinking that they are enforceable and for this reason the consumer often fails to enforce his rights.” Sponsor Statement to Assembly Bill cited in Shelton v., Inc.,70 A.3d 544, 551 (N.J. 2013).The statute raises the stakes in drafting consumer contracts because sellers not only have to consider the enforceability of every provision of their contracts under traditional criteria such as contract formation and unconscionability; they must also consider that the very inclusion of an unenforceable term in a contract may violate the Act.

The Act has spawned increasing numbers of class actions and threatened class actions against retailers whose websites contain allegedly unenforceable provisions in their Terms of Use (TOU) and Terms of Sale (TOS). Those complaints center primarily on exculpatory and indemnity provisions in the TOU and TOS. This paper reviews the most recent developments that may affect such claims and considers pending legislation to revise the Act.

Section 15 of the TCCWNA

Section 15 of the Act provides that no seller or other commercial entity shall offer a consumer a contract or notice “which includes a provision that violates any clearly established legal right of a consumer or responsibility of a seller … as established by State or Federal Law.” So, for example, exculpatory and indemnification clauses in consumer contracts may violate the statute if they impose on consumers all risks of using the site or purchasing products from the site and fail to specify that the defendant could still be held liable for its own conduct under certain circumstances. See e.g., Walters v. YMCA, 437 N.J.Super. 111, 118-119 (2014) (premises liability cannot be disclaimed) and Castro v. Sovran Self Storage, 2015 WL 4380775 (D.N.J 2015) (self-storage operator cannot sell contents at private sale without notice).

The statute was enacted in 1981, long before the rise of e-commerce, which helps explain why we found only two documented opinions referencing the Act before 2005, but well over a hundred opinions since then. The pace of recent opinions is accelerating as plaintiffs push for broader interpretations of the Act against online retailers. In many such cases, retailers’ website TOU or TOS were drafted based on the law of the jurisdiction specified in their standard terms and conditions, without scrutinizing the enforceability of each provision under New Jersey law. Nevertheless, such online retailers could find themselves in violation of the TCCWNA if any of those terms are deemed contrary to any New Jersey or federal law.

Even in cases where potentially unenforceable provisions have not been enforced against or directly harmed the consumer-plaintiffs, courts have found potential violations of the TCCWNA if overbroad terms “discourage suits, whether or not the provisions are enforceable, and therefore fall directly within the TCCWNA’s ambit.”  Castro, Id. at 9. However, in Sauro v. L.A. Fitness International, 2013 WL 978807, *9 (D. N.J. 2013), the District Court found that an allegedly overbroad exculpatory and indemnification provision did not violate the TCCWNA because the agreement included a savings clause specifying that the limitations were only applicable “to the fullest extent permitted by law” and “as broad and inclusive as is permitted by law in the State of New Jersey.” Accordingly, the District Court interpreted the provision as making the consumer contract co-extensive with New Jersey law, providing the seller with the maximum legal protection offered by New Jersey law without explicitly stating what limitations applied for the consumer.

A more recent case, Kendall v. Cubesmart L.P., 2016 WL 1597245 (D.N.J., Apr. 21, 2016), cast doubt on the effectiveness of a savings clause to prevent violations of the Act. In that case, a leak in plaintiff’s rented storage unit caused water damage to his stored goods. The defendant storage company refused to pay for the lost goods, citing various contract provisions limiting its liability, then it sold the unit contents. Plaintiff sued, alleging that his storage facility agreement violated the TCCWNA and the New Jersey Self Service Storage Facility Act (“SSFA”) because a provision stated that in the event of a default by the renter, the owner may sell personal property at a public or private sale without notice to the renter “in the manner permitted by applicable law.”

The court held that the provision violated Section 15 of the Act because a private sale without notice violates the SSFA. The court distinguished Sauro, which relied on the savings clause to dismiss the complaint, because the provision in Kendall’s agreement “does not merely state that a sale may occur [without notice], as permitted by law, leaving it to the consumer to discover that only public sales are permitted under New Jersey law. Instead, [it] unequivocally states that a private sale may occur,” which is impermissible under New Jersey law in those circumstances. Id. at *7 (emphasis by the court). The court added:

TCCWNA permits sellers to expand valid terms of a consumer contract so that they extend to the fullest degree allowed by law. But sellers cannot include invalid terms, discouraging consumers from exercising their clearly established rights and, at the same time, avoid liability under TCCWNA by including general assurances that those terms of the consumer contract would only be exercised in compliance with applicable law.

Id. at *7 (emphasis by the court). Accordingly, even savings clauses may not prevent liability under the Act if a provision in the agreement is clearly unenforceable as a matter of law.

Recent case law based on the Supreme Court’s ruling in Spokeo, Inc. v. Robins, 136 S. Ct. 1540, 1548 (2016) suggests a new line of defense against TCCWNA claims. In Spokeo, plaintiff filed a class action alleging violations of the Fair Credit Reporting Act because Spokeo created an inaccurate personal profile of him. The Supreme Court held that Article III standing requires an injury to be both concrete i.e., one that actually exists, and particularized to plaintiff. It found that plaintiff failed to allege any injury caused by the inaccurate information, and held that a bare procedural violation of a statute without concrete harm does not satisfy the injury-in-fact requirement of Article III. The court added, a plaintiff  does not automatically satisfy the injury-in-fact requirement “whenever a statute grants a person a statutory right and purports to authorize that person to sue to vindicate that right.” Id. at 1549. The case was remanded to the Ninth Circuit, which had found that plaintiff had standing.

In Candelario v. Rip Curl, Case No. 16-00963 (C.D. Cal., September 7, 2016) the court applied Spokeo to a Section 15 TCCWNA claim alleging unenforceable terms in defendant’s website. Plaintiff alleged that she purchased a tank top through the Rip Curl website that “was not the cut or quality depicted on Defendant’s website.” She then reviewed defendant’s website and found provisions that purportedly barred her from seeking remedies to which she was legally entitled and shielded defendant from liabilities for which it was legally responsible. Citing Spokeo, the court held that plaintiff ‘s mere allegation that the product she ordered was different from the one depicted on the website did not allege a concrete injury-in-fact. The case is on appeal in the Ninth Circuit.

It should be noted that Article III standing would not bar a claim brought in state court. In New Jersey, “standing … is an element of justiciability rather than an element of jurisdiction.” N.J. Citizen Action v. Riviera Motel Corp., 296 N.J.Super. 402, 411, (App.Div.1997), appeal dismissed, 152 N.J. 361, 704 A.2d 1297 (1998). However, the statutory penalties under Section 17 of the Act, discussed below, are payable to the “aggrieved consumer,” an undefined term in the statute. The courts have not yet ruled on whether an “aggrieved consumer” means a person who has sustained an actual injury. If the terms are synonymous, non-injured plaintiffs would lack standing for failure to assert a justiciable claim.

Section 16 of the TCCWNA

Section 16 of the Act prohibits consumer contracts, notices, or signs from stating that “any of its provisions is or may be void, unenforceable or inapplicable in some jurisdictions without specifying which provisions are or are not void, unenforceable or inapplicable within the State of New Jersey…”  In essence, this section requires retailers to note—in any provision stating that enforceability may vary based on state law—the precise extent to which the given section would be enforceable in the State of New Jersey.

This is even more complicated than it sounds, because New Jersey courts have found liability waivers to be unenforceable to the extent they violate public policy. See, e.g., Marcinczyk v. State of N.J. Police Training Commission, 203 N.J. 586 (2010). Accordingly, could a consumer contract provision that is unenforceable as against public policy constitute a violation of the TCCWNA? The answer would depend upon whether the provision is found to violate a “clearly established right,” which would be fact specific. These uncertainties make it difficult for a retailer to know whether and how enforceable a given term may be.  If the retailer over-estimates the enforceability of a given provision, it may run afoul of the TCCWNA, but if it under-estimates the enforceability of a provision, it may risk subjecting itself to claims that the customer otherwise could have waived.

A recent case in New Jersey relied on Spokeo to reject a claim under Section 16 of the TCCWNA. In Hecht v. The Hertz Corporation, ­­­Case No: 2:16-cv-01485 (D.N.J., October 20, 2016), plaintiff rented a car through defendant’s website. The rental agreement provision entitled “Void Where Prohibited” recited that all services may not be available in all locations and that restrictions may apply to the use of services in some jurisdictions. Plaintiff alleged that this provision violated Section 16 of the Act because it failed to describe which restrictions applied or were void in New Jersey. The court rejected the claim because plaintiff sustained no real injury. It added that even if the statute gave plaintiff standing to bring the claim under state law, that legislation did not confer Article III standing, which is a separate requirement in federal court. Id., Slip Op. at *4.

Penalties Under the TCCWNA

Section 17 of the TCCWNA imposes substantial penalties for violations in the context of a class action.  A seller who violates the TCCWNA is liable “for a civil penalty of not less than $100.00 or for actual damages, or both at the election of the consumer, together with reasonable attorney’s fees and court costs.” In the context of a class action, damages can add up dramatically because putative class action plaintiffs typically seek to represent all visitors to the site, which can number in the tens of thousands over a given period of time. Moreover, plaintiffs argue that this penalty applies for each violation in a website’s terms and conditions. One court held that plaintiff stated a claim under both Section 15 and Section 16 of the Act, Martinez-Santiago v. Public Storage, 38 F.Supp.3d 500, 511-512 (D.N.J. 2014), but no court has expressly ruled on whether a separate statutory penalty must be imposed for each provision that violates the Act. Under the argument advanced by plaintiffs, a retailer could be liable for several hundred dollars per unenforceable provision for each visitor to the website, plus attorneys’ fees.

Given this potential liability, and the broad remedial interpretations of the Act by the courts, most retailers targeted by TCCWNA claims opt to settle them quickly.

Proposed Legislation to Expand the TCCWNA

There have been several recent attempts to revise the TCCWNA on both sides of the issue. In January 2016, New Jersey Assembly Bill 759 (and its counter-part Senate Bill 755) were pre-filed for introduction in the 2016 legislative session. The proposed bills sought to prohibit any provision whereby a consumer waives or limits any rights under TCCWNA “or any other federal or State consumer protection law,” prohibits reduction of the time to bring a TCCWNA claim within the otherwise applicable statute of limitations, or renders void and unenforceable any provision which inhibits the ability to bring a class action TCCWNA claim. The bills also sought to prohibit consumer contracts from requiring consumers to consent to venue and jurisdiction outside of New Jersey or waive a right to jury trial. The sponsors of these bills had proposed the same set of amendments in the 216th legislative session in Assembly Bill 4079, which was not passed.

In September 2016, Assembly Bill 4121 was introduced which sought to prohibit class certification of TCCWNA claims “in the absence of an ascertainable economic loss resulting from the alleged violation.” The legislation would also require allegedly aggrieved consumers whose economic loss was $250 or less to first request reimbursement from the seller at least 35 days before filing a TCCWNA suit.

All of these bills are still under consideration by various New Jersey legislative committees, and depending upon what is passed, there could be significant consequences for online retailers selling to New Jersey consumers.


The case law under the TCCWNA remains in flux on several important issues besides those discussed above, and the statute may be expanded by the New Jersey legislature. Accordingly, online retailers will continue to be subject to claims under the TCCWNA.  Given the increasing popularity of these suits, retailers should act quickly to make sure that their terms comply with the Act in its present form and as it may be amended.  At a minimum, any terms should be revised to state how a provision would be enforced in New Jersey.  As noted, the enforceability of a given provision may be difficult to ascertain.  Retailers should therefore consult counsel with expertise in this area, to make sure that their terms are compliant.

FCC Announces New Rules to Protect Online Privacy

On October 27, the Federal Communications Commission (FCC), by a 3-2 vote, approved new rules regarding how Internet Service Providers (ISPs) handle their customers’ browsing history, mobile location data and other sensitive information generated by virtue of their customers’ use of the Internet.

The agency is looking to restrict ISPs ability to share with advertisers and other third parties the information they collect about what their customers do online. This has been a large and mostly unknown to the public source of revenue for the ISPs. The proposal sets forth new rules that would require ISPs to obtain affirmative “opt-in” consent for the use and sharing of data that has not been specifically collected for the purpose of providing communications-related services. ISPs must also take reasonable steps to protect that information and notify affected customers within 10 days of discovering a data breach.

The FCC’s new rule effectively creates some of the strongest privacy regulations for any segment of the technology and telecommunications industries and could have significant impact on how ISPs compete and do business. Such a significant change in their business model will in turn effectuate changes throughout the business of the Internet. Profits will no doubt shrink for ISPs thereby putting pressure on providers to increase fees for users. Because not all Internet sites will be treated as ISPs, there will be an inequity in the treatment of different Internet business entities resulting in a power shift away from ISPs, which will likely compel service providers to exercise legal action in order to revoke the new rules.

The ISP rules stem directly from the FCC’s new so-called “net neutrality,” or Open Internet, rules, which expanded the agency’s authority over Internet service providers. After issuing the Open Internet rules, the FCC began drafting broadband-specific privacy rules. The FCC has taken the position that after it reclassified broadband providers as utilities, it was compelled by law to create privacy rules.

The FCC ISP proposal creates new rules for ISPs regarding collection, disclosure, consent and use of user data in the Internet context. It is very likely that a business that relies on or uses tracking software to gather data on consumer Internet traffic or behavior in any way (e.g., customized ad buys, cookies, big data algorithms, mobile payments processing), will be affected by the proposal either directly as an ISP or an entity that has a business relationship with and ISP.

The inclusion of an opt-in standard for certain data uses is significant. Traditionally in the U.S., privacy guidelines require only that users opt-out of data uses such as ad targeting based on behavioral data. The new FCC rules for ISPs will require that users opt-in for most uses of their data including but not limited to providing this information to marketing and advertising companies.

The proposal will likely significantly impact ISP business models and companies that have formed relationships with ISPs to source user data. These companies will need to look elsewhere for consumer data, which will reduce revenue for ISPs as well as reduce their power by virtue of growth and innovation. The non-regulated entities will become more powerful as sources of data will become more rare. This drop in revenue will likely lead to price increases for users. Ultimately the bottom line must remain at a certain level or greater and as such the cost shifting effect of the new FCC rules will bear directly on end users. It remains to be seen, however, how many users will opt-in, and therefore difficult to predict the impact of the FCC proposal on the cost of doing business on the Internet.

Also, not all Internet entities are covered by the new FCC rules. The rules affect only companies that connect users to the Internet including Comcast, Verizon and Sprint. The new rules do not apply to Internet companies that have huge advertising businesses based on customer data, such as Facebook or Google. Those companies are regulated by the Federal Trade Commission (FTC). The result of the FCC’s new rules will be a revenue and power shift away from ISPs towards already Internet behemoths

Historically, the FCC has had to litigate to defend most of its new rules and regulations. In this instance it is no different, and may in fact be even more litigious. After passing the Open Internet Order in 2015, the FCC found itself defending its regulations in almost a dozen lawsuits by IPS and Telecom companies. Currently the remaining cases are before the U.S. Court of Appeals in Washington, D.C.

Some view the reclassification of broadband providers as utilities coupled with the new ISP regulatory rules as a power grab by the FCC to ensure its relevance in an ever-expanding cyber world. Regardless of the motivation, the FCC regulating ISPs is likely to take hold as long as the reclassification is upheld in the courts. The question then becomes how will ISPs and consumers adjust to these new rules of the information highway?

In the immediate future, what consumers see and experience on the Web is unlikely to change as a result of the rules; targeted advertising has become ubiquitous on the Internet and will stay. But the regulations may lead to new ways in which consumers can control their ISP’s business practices. That could mean dialogue boxes, new websites with updated privacy policies or other means of interaction with companies.

OCR: Businesses Sharing Consumer Health Information Must Also Comply With FTC Act

In October 2016, the OCR issued a bulletin clarifying that businesses collecting and sharing consumer health information must comply with the FTC Act. The OCR specifically called out disclosure statements, declaring “You must also make sure your disclosure statements are not deceptive under the FTC Act.”

Businesses dealing with health information are likely already familiar with HIPAA’s requirements for use of a valid HIPAA authorization for disclosure, release, or sharing of patient health information. However, the OCR explained that businesses are also prohibited from misleading consumers about how their health information is handled, which could constitute a violation of Section 5 of the FTC Act that prohibits businesses from engaging in deceptive or unfair acts or practices in or affecting commerce. It is important to note that the OCR’S warning against misleading applies more broadly to consumers, not only patients.

As a whole, the OCR’s bulletin instructs businesses to consider all of their consumer-facing statements to make sure that together they do not create a deceptive impression.
In connection with the HIPAA authorization, the OCR explained that even if the authorization itself meets HIPAA requirements, if the information “surrounding the authorization” is deceptive or misleading, that could still violate the FTC Act. Some pointers the OCR provided to comply with the FTC Act include:

  • Do not bury key facts by making them accessible only in links to a privacy policy, terms of use, or HIPAA authorization.
  • Don’t make a consumer go to various locations to obtain a comprehensive understanding of how the consumer’s information will be used. For example, if a business claims that a consumer’s information will only go to a doctor, don’t require the consumer to click on a different link to learn that the consumer’s information will also be viewable by the public.
  • Do use graphics for disclosures that make the terms clear and conspicuous. Do not make favorable promises in prominent type but then request authorization to share PHI in hard-to-see font and size.
  • Do assess how consumers’ devices will impact how they view the business’s disclosures. Don’t require scrolling by users to find out if their information will be shared in an unexpected way.
  • Do give consumers “the full story” before asking them to make a significant decision such as deciding to send or post information that may be shared publicly.
  • Don’t have contradictory statements or promises in your user interface.

Additional helpful resources provided by the OCR include links to the FTC’s Disclosure report, tools for mobile health apps, and the FTC’s best practices guidance for mobile health app developers and the OCR developer portal.

While the OCR cautions businesses to comply with the FTC Act in their disclosures whenever businesses share consumer health information, businesses should also be vigilant in how they implement security practices surrounding consumer health information and describe those practices to consumers. Referred to as the “Security Rule”, HIPAA has a regulatory scheme for security of Personal Health Information as defined by HIPAA. Ongoing litigation in the FTC case against LabMD (and the prior case against Wyndham hotels) focus on whether lax data security practices around consumer health information may very well be “unfair” practices under Section 5 of the FTC Act, subjecting a business with lax data security practices to sanctions and potentially long-standing consent decrees.

Crime Policy Does Not Cover Loss of Company Funds Resulting From Social Engineering Scheme

In a long-awaited decision (at least by the parties and fidelity law practitioners) the Fifth Circuit Court of Appeals has held that a “Computer Fraud” Insuring Agreement in a Crime Insurance Policy does not cover the insured’s loss after its employees were tricked into wiring approximately $7 million to a fraudulent bank account set up by criminals posing as one of the insured’s trusted vendors.  Apache Corp. v. Great American Insurance Co., No. 15-20499, 2016 WL 6090901 (5th Cir. Oct. 18, 2016).

This case arises from a 2013 social engineering scheme1 whereby several criminals, suspected to be based in Latvia, posed as representatives of Petrofac, a vendor of Apache, the insured oil-production company.  After corresponding with the fraudsters by phone and over email, the imposters convinced Apache to direct payments to a “new” bank account for Petrofac.  In brief, the scheme unfolded as follows:

  • An Apache employee received a telephone call from a person identifying herself as a representative of Petrofac, Apache’s vendor. The caller instructed Apache to change the bank account information for its payments to Petrofac.  The Apache employee responded that such a change could not be accomplished without a formal request on the vendor’s letterhead.
  • A week later, Apache’s accounts payable department received an email from a “” address2 in which the sender advised that the purported “new” bank account was effective and payments going forward should be made to the new account. The sender attached a letter to the email with both the old and “new” bank account information.  This letter was on Petrofac letterhead and contained a signature by a purported Petrofac employee.
  • In response to the email with attached letter, an Apache employee called the number listed on the letter. An individual posing as a Petrofac employee purportedly confirmed the request to change the banking information.
  • An Apache employee then entered an internal “change request” with the new Petrofac bank account information. A separate Apache manager then approved the request and thereafter payments began flowing to the new bank account, which was really a fraudulent account set up by the imposters.

The scheme unraveled when the “real” Petrofac contacted Apache regarding several delinquent invoices.  Upon investigation, Apache realized that it had been duped.  Fortunately, Apache was able to recover a substantial portion of the funds, leaving its total loss at only $2.4 million, of which Apache claimed a loss of approximately $1.4 (after application of the deductible) under the “Computer Fraud” provision of its crime policy.

The Computer Fraud Insuring Agreement

Apache’s crime policy contained, in part, the following “Computer Fraud” Insuring Agreement:

We will pay for loss of, and loss from damage to, money, securities and other property resulting directly from the use of any computer to fraudulently cause a transfer of that property from inside the premises or banking premises: (a) to a person (other than a messenger) outside those premises; or (b) to a place outside those premises.

After analyzing Apache’s loss, Great American denied coverage, in part, because the loss “did not result directly from the use of a computer nor did the use of a computer cause the transfer of funds.”  Essentially, the insurer examined the fraud and found that the email did not, by itself, cause the funds transfer and coverage under the Computer Fraud agreement was limited to hacking and unauthorized computer use.  Apache disagreed and sued the insurer, claiming that the Computer Fraud agreement said nothing about “hacking” and the denial was improper because the email from the fraudsters constituted computer fraud which directly caused the fraudulent transfer of funds.

The District Court Decision

In August 2015, the U.S. District Court for the Southern District of Texas handed down a decision granting Apache’s motion for summary judgment, noting that “the intervening steps of the [post-email] confirmation phone call and supervisory approval do not rise to the level of negating the email as being a substantial factor” in bringing about the loss, thus presenting a factual scenario sufficient to allow coverage under the “directly resulting from” language in the Computer Fraud Insuring Agreement.  According to the district court, “despite the human involvement that followed the fraud, the loss still resulted directly from computer fraud, i.e., the email directing Apache to disburse payments to a fraudulent account.”

The Fifth Circuit Reverses and Gets it Right

On October 18, 2016, the Fifth Circuit vacated the district court decision and entered judgment in favor of Great American, noting that “there is cross-jurisdictional uniformity in declining to extend coverage when the fraudulent transfer was the result of other events and not directly by the computer use.”  After surveying a spate of recent case law involving similar disputes, the court found that the now vacated district court decision was the “only presented decision interpreting the computer-fraud policy language to cover a loss when the computer use at issue was limited to email correspondence.”  The Court found that the email Apache highlighted in order to assert coverage under the Computer Fraud agreement was undoubtedly “part of the scheme,” but merely incidental to the occurrence of “the authorized transfer of money.”

Note that the email, by itself, caused no transfer of money; rather, it was just one step in a multi-step process that ended in Apache failing to detect the imposters and making large payments to a fraudulent bank account.  To interpret the computer fraud provision as reaching any fraudulent scheme involving an email communication would as stated by the court, “convert the computer-fraud provision to one for general fraud,” a risk the insurer clearly did not contemplate. Essentially, the Court read the “resulting directly from” language in the Computer Fraud agreement to require the identified “use of a computer” to cause the fraudulent transfer itself (i.e., a true hacking incident), not merely set in motion, or be part of, a chain of events whereby an insured fails to investigate the accuracy of fraudulent information provided to it.


Social engineering schemes similar to that described above are on the rise because of the ease in which fraudsters can obtain information about a target online.  By using a combination of telephonic and online communication, even large companies are vulnerable to sophisticated schemes of fraud.  In response to these threats, certain carriers have introduced specialized extensions of coverage or separate products aimed at covering “social engineering” risks.  Nonetheless, certain coverage directed at true “hacking” threats, as was the intent of Great American’s insuring clause here, will likely be subject to challenges from insured’s lacking appropriate “social engineering” coverage.  The Fifth Circuit’s Apache decision provides helpful authority to define the limits of standard computer fraud wording as it appears in crime policies and shows that the use of a computer somewhere in the chain of a multistep fraudulent scheme is insufficient to trigger coverage.


1 “Social Engineering” is often defined differently based on who is using the phrase (e.g., insurers, brokers, IT professionals).  In general, social engineering may be understood to be “the use of deception to manipulate individuals into divulging confidential or personal information that may be used for fraudulent purposes, or to induce an individual to take an action in which they otherwise would not engage.”  See “Social Engineering” (in the context of information security) Oxford Dictionaries.

2 Petrofac’s real email domain name is “”  For a recent FBI memo describing the threat of so-called “business email compromise” schemes (a type of social engineering scheme), please click here.  See “Scenario 1”, in which the FBI notes:  “A business, which often has a long standing relationship with a supplier, is requested to wire funds for invoice payment to an alternate, fraudulent account. The request may be made via telephone, facsimile, or e-mail. If an e-mail is received, the subject will spoof the e-mail request so it appears very similar to a legitimate account and would take very close scrutiny to determine it was fraudulent. Likewise, if a facsimile or telephone call is received, it will closely mimic a legitimate request.”

3 The Surety & Fidelity Association of America, a national trade organization consisting of fidelity and surety insurance companies, submitted an amicus brief to the Fifth Circuit urging that the district court’s decision be reversed: “To hold that ‘Computer Fraud’ means any fraud that uses a computer even in some minor way … essentially turns ‘Computer Fraud’ coverage into ‘All fraud’ coverage.  It would be impossible to underwrite potential risks for ‘All Fraud’ coverage and … the premiums for such a policy would be prohibitive.”